Subscription boxes

In the last couple years, the concept of subscription boxes has grown exponentially.

How does it work?

You subscribe to one the subscription boxes’ websites, enter your personal information (including skin type for beauty boxes, shoe size for shoe boxes….) and answer a few survey questions to help assess your taste. Then, every month, the merchant chooses a few sample size products, puts them in a box and mails it to you.

Why does it work?

For the customer, it is a great and cheap way to discover and try new products or to send a nice care package to a loved one.

It also taps into an important trend that runs parallel to social media: trying new things. So many consumers today use their favorite social network to ask for suggestions on what to eat for dinner, what show to see, what nail polish to use, which outfit to buy, and so forth, making many decisions based on input from friends and even strangers, which has caused countless people to expand their horizons.

For the retailers, it is an easy and convenient way to make consumers try new products and increase brand awareness.

Additionally, retailers get valuable information about their consumers and can therefore reach out and promote other products and services to them.

Some of the most popular boxes in Canada include: Glossybox, Glymm, Luxebox, JustFab, BarkBox, gourmet spotting, LePetitBallon's ….